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Digital Advertising and Campaign Planning
Beginner Friendly
Job Placement Support
Certificate from a Public University
Virtual
5 Months with an Internship
English
70,000+
trained students
Enroll For Free
What to Expect?
Live online interactive learning with expert mentors
Live weekly recap of what's been taught
Group Project Work
One on One support with course mentors
Job and Internship Support
Why become A Digital Advertising or Paid Marketing Manager?
Digital Advertising or Paid marketing managers are experts typically run advertising campaigns in three categories: * Search: These are ads that appear in search engines, like at the top of Google after you type in a search term. * Social: These are ads that appear on social media platforms, such as Facebook and Instagram. * Display: These are the banner ads that appear on websites
Demand for Digital Advertising or Paid Marketing Manager Jobs
In today's digital landscape, businesses are constantly striving to reach their target audience and stand out from the competition making paid marketing one of the most in-demand jobs according to LinkedIn As at 2024, amount of money invested in digital advertising is around 600 billion dollars and projected to hit 1 trillion dollars by 2025
Salary Range
According to Glassdoor, global average salaries for digital advertising or paid marketing professional ranges $73,000 to $90,000
What you will learn (Understand the fundamentals of digital advertising and its role in modern marketing)
Understand the fundamentals of digital advertising and its role in modern marketing
Navigate the digital advertising ecosystem (Social, Search, Display, Programmatic)
Conduct audience research and develop advertising personas
Design and plan advertising campaigns aligned with the buyer’s journey
Set up and manage social media, search, and display ads across platforms
Develop compelling creative messaging and ad copy
Measure, analyze, and optimize campaign performance using key metrics (CPM, PPC, CTR)
Build strategic advertising plans using a comprehensive workbook
Explore the future of digital ads through an exclusive seminar on AI in advertising
Discover more about the course in our detailed brochure.
Checkout Course Brochure Go Beyond Learning – Build the Work Experience Required to Land Your First Job with Thrive Internships
Internship Project: Solve a real-world problem.
Work Experience: Gain hands-on mentorship.
Career Prep: Optimize LinkedIn, CV, and interview skills.
Showcase: Present to industry experts.
Certification: Earn a recognized credential.
Admission Criteria
You must be a student (Certificate, Diploma, HND, Degree).
You must be an African or of African descent. Interest in front end software engineering ; if you have started reading about front end software engineering that’s a great start or you willing to explore.
Ability to speak or write English. Laptop or Smartphone with access to good internet connection.
Dedicated time commitment of 1-2 hours weekly for the entire duration of the course.
No tuition fees
Just pay Admin Fee
Special Promo : Gh₵ 50 discount
Gh₵ 200
Ghc 250
or its equivalent in your country’s currency
Read more about our administrative fees here.
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What our Students say
Hear from our graduates about their transformative experiences with Thrive Africa.
"My journey with Thrive Africa was more than a certification—it was career-defining. As a Cybersecurity undergraduate, the 12-week intensive bridged the gap between theory and real-world practice through hands-on work in Threat Modeling, OSINT, and Vulnerability Assessment. Serving as Project Captain during the final security lifecycle project, I led my team to win Best Project, strengthening my leadership, reporting, and incident response skills. I leave with strong proficiency in tools like Nmap, OpenVAS, and Wireshark, and the confidence to secure real organizational systems."
Chukwuka King David Chukwuemeka
Cybersecurity Undergraduate @UTAS & Award-Winning Project
"My experience with Thrive Africa started with their Machine Learning and AI training, which laid a strong foundation in core concepts. The internship phase then took things further by exposing me to the end-to-end machine learning development process. Through the program, I moved beyond theory into building real systems, from data preparation and model training to deployment, collaboration, and problem-solving in practical scenarios. It helped me understand what ML engineering looks like in real-world settings and strengthened both my technical and professional skills. Overall, Thrive Africa played a key role in shaping my transition from learning AI concepts to applying them in meaningful, hands-on projects."
David Osei Kumi
Machine Learning Student
"Thrive Africa provided a hands-on and impactful learning experience in cybersecurity and cloud computing for me. Leading two capstone teams to first place strengthened my technical and leadership skills. The mentors were dedicated, supportive, and instrumental throughout the program. I’m grateful for the strong foundation and confidence this experience from Thrive Africa gave me."
Gloria Emefa Buaba
Cybersecurity Professional (SOC L1)
How do our programs compare with each other?
Thrive for University Students
Enroll in a 3-month, tuition-free program designed to help undergraduate students gain foundational, high-paying in-demand digital skills that lead to internships, freelance work, and high-paying career paths.
3 Months
Get StartedSuitable For:
- University Students, Polytechnics and those in other Tertiary Institutions
Thrive for Professionals (Advanced)
Enroll in 3-month advanced training program designed to help working basic skilled learners, professionals, recent graduates, and career switchers master advanced, high-paying in-demand digital skills that are in demand globally.
3 Months
Get StartedSuitable For:
- pre-skilled, Advanced learners and Professionalss
Thrive for Beginners (Essentials)
Explore our 3-month, tuition-free program designed to provide foundational and in-demand digital skills that lead to internships, freelance work, and high-paying career paths.
3 Months
Get StartedSuitable For:
- Non-tech professionals, Traditional industry workers, Mid-career professionals looking for higher-paying opportunities, African youth
Thrive for SHS leavers
Enroll in a 3-month, tuition-free program designed to help senior high leavers and students gain foundational, high-paying in-demand digital skills that lead to internships, freelance work, and high-paying career paths.
3 Months
Get StartedSuitable For:
- Senior High School Leavers and Students