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Digital Advertising and Campaign Planning
Beginner Friendly
Job Placement Support
Certificate from a Public University
Virtual
5 Months with an Internship
English
70,000+
trained studentsEnroll For Free
What to Expect?
Live online interactive learning with expert mentors
Live weekly recap of what's been taught
Group Project Work
One on One support with course mentors
Job and Internship Support
Why become A Digital Advertising or Paid Marketing Manager?
Digital Advertising or Paid marketing managers are experts typically run advertising campaigns in three categories: * Search: These are ads that appear in search engines, like at the top of Google after you type in a search term. * Social: These are ads that appear on social media platforms, such as Facebook and Instagram. * Display: These are the banner ads that appear on websites
Demand for Digital Advertising or Paid Marketing Manager Jobs
In today's digital landscape, businesses are constantly striving to reach their target audience and stand out from the competition making paid marketing one of the most in-demand jobs according to LinkedIn As at 2024, amount of money invested in digital advertising is around 600 billion dollars and projected to hit 1 trillion dollars by 2025
Salary Range
According to Glassdoor, global average salaries for digital advertising or paid marketing professional ranges $73,000 to $90,000
What you will learn (Understand the fundamentals of digital advertising and its role in modern marketing)
Understand the fundamentals of digital advertising and its role in modern marketing
Navigate the digital advertising ecosystem (Social, Search, Display, Programmatic)
Conduct audience research and develop advertising personas
Design and plan advertising campaigns aligned with the buyer’s journey
Set up and manage social media, search, and display ads across platforms
Develop compelling creative messaging and ad copy
Measure, analyze, and optimize campaign performance using key metrics (CPM, PPC, CTR)
Build strategic advertising plans using a comprehensive workbook
Explore the future of digital ads through an exclusive seminar on AI in advertising
Discover more about the course in our detailed brochure.
Checkout Course Brochure Go Beyond Learning – Build the Work Experience Required to Land Your First Job with Thrive Internships
Internship Project: Solve a real-world problem.
Work Experience: Gain hands-on mentorship.
Career Prep: Optimize LinkedIn, CV, and interview skills.
Showcase: Present to industry experts.
Certification: Earn a recognized credential.
Admission Criteria
You must be a student (Certificate, Diploma, HND, Degree).
You must be an African or of African descent. Interest in front end software engineering ; if you have started reading about front end software engineering that’s a great start or you willing to explore.
Ability to speak or write English. Laptop or Smartphone with access to good internet connection.
Dedicated time commitment of 1-2 hours weekly for the entire duration of the course.
No tuition fees
Just pay Admin Fee
Gh₵ 150
Ghc 5,000
or its equivalent in your country’s currency
Read more about our administrative fees here.
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What are our students saying about us?
Loved the course
The practical skills I gained have significantly improved my job prospects, making this program an outstanding opportunity for anyone looking to gain and/or enhance their skills.
I highly recommend Thrive Africa for its hands-on training, interactive live classes, and expert facilitators. They provide excellent learning materials and free coaching for a nominal administrative fee.
I've improved my skills
I highly recommend Thrive Africa to anyone looking to gain hands-on training in the various courses offered. Their tuition-free, live classes with expert facilitators are interactive and comprehensive, providing an excellent learning experience. They offer great learning materials and free coaching (catch-up), all for a nominal administrative fee. The practical skills I gained have significantly improved my job prospects, making this program an outstanding opportunity for anyone looking to gain and/or enhance their skills.
How do our programs compare with each other?
Thrive for Students (Essentials)
High-paying, tuition-free, in-demand digital skills with weekend live classes, midweek live revisions or catch-up sessions with course mentors, project work, group work and assignments.
3 Months
Get StartedSuitable For:
- Students (Senior High School to Undergraduate)
Thrive for Graduates (Advanced)
High-paying, tuition-free, in-demand digital skills with weekend live classes, midweek live revisions or catch-up sessions with course mentors, project work, group work and assignments.
3 Months
Get StartedSuitable For:
- Graduates and Professionals
Thrive Diploma (Complete Certification)
High-paying, tuition-free, in-demand digital skills with weekend and weekday live classes, live revisions or catch-up sessions with course mentors, project work, group work, company internships, and assignments
1 Year
Get StartedSuitable For:
- Youth/Graduates/Students/Professionals